Posts Tagged ‘public relations campaign’

Messages of positive behavior instead of accounts of abuse could have better long term impact

September 16, 2019

Brain research suggests emphasizing human rights abuses may perpetuate them

Laura Ligouri in Open Global Rights of 18 June 2019 writes about an aspect of campaiging that few human rights defenders and NGOs will be familiar with: “Capitalizing on the brain’s capacity to simulate events, messages of positive behavior – instead of repeated exposure to accounts of abuse – could better lead to the changes we wish to see in the world“. Laura Ligouri is the founder and director of Mindbridge, a not-for-profit organization connecting psychological and neurobiological insight to non-profit and government-sponsored humanitarian efforts. Here the piece in full:

Throughout the last few decades, much human rights work has necessarily sought to bring human rights abuses to light. But focusing only on abusive behaviour—without paying attention to its opposite—comes with a cost.

According to psychological and neurobiological research, repeated exposure to accounts of human rights abuses may inadvertently prime individuals to engage in the very acts we hope to eliminate; for example, repeated negative actions by some in a particular group come to be seen as normal behaviour for the group as a whole. As a result, activists must strike a balance between exposing abuses and demonstrating positive human rights-oriented behavior. By capitalizing on the brain’s capacity to mentalize and simulate events, messages of positive behavior could lead to the changes we wish to see in the world.

Some of the darkest moments in human history have their roots in the dehumanization of groups and people. If human rights activists can see what lies behind these trends, they can work to tackle the root causes and not just the symptoms of dehumanization. Research shows that many processes involved in dehumanization aren’t necessarily grounded in a lack of empathy for the victimized group. Instead, they are based in neurobiological mechanisms oriented around maintaining one’s own group at all costs. In fact, failures to promote positive, pro-social behavior might not rest in our ability to empathize with the “Other” but in the degree to which we identify and align with our own group.

Extreme human rights abuses often have their roots in powerful neurobiological mechanisms that lead humans to mirror or simulate what they see others in their group doing. Very recent research  shows how repeated exposure to hate speech, such as repeatedly reading it on local media, could prime your brain to engage in hateful speech or even hateful actions.

For human rights defenders, this can become dangerous: every time an organization, news source or media outlet emphasizes and repeatedly highlights a form of human rights abuse, even to condemn it, we are simultaneously engaging a very specific component of the social brain that emphasises compliance with the norms of our own group. Over time, the social brain will justify these acts and will find ways to divest our group of responsibility.

Moreover, a landmark study in 2012 showed that feeling connected to a group not only creates disconnection from more distant “others”, but could directly lead to dehumanization of those communities. The experiments indicated that the more people feel socially connected to closely-knit groups, the less likely they are to attribute human mental states to distant others. They are also more likely to recommend harsh treatment for those distant others.

But is empathy the whole story? A great multitude of non-profit organizations worldwide have worked tirelessly to increase empathy between groups, albeit largely by raising awareness about the suffering of marginalized groups or asking people to walk in other people’s shoes. Yet failures to empathize with others happens all the time.

Research has shown that when presented with images of people in pain, activation of the parts of the brain where empathy resides was significantly less for strangers than for loved ones or people of the same race. Other tests show that it is easier to promote aggressive behavior in interactions between groups than between individuals. When social relations shift from “me versus you” to “us versus them”, human interactions tend to become substantially more aggressive.

For example, in one experiment researchers examined whether acting as a member of a competitive group, versus acting alone, would ultimately lead to increases in one’s willingness to harm competitors. Using functional magnetic resonant imaging, or fMRI, participants were asked to perform a competitive task, once alone and once within a group. These same participants were later asked to engage in an activity where they had an option to harm competitors from another group. Results showed reduced brain activation related to empathy and moral decision-making among participants acting within the group, compared to participants acting alone. This reduced activation was later linked to their willingness to harm a person in another group.

The warning for human rights activists is that suspending our sense of individualized morality in favor of group-based norms is among a series of influential factors leading to dehumanization. But how do we reverse concepts of dehumanization once they have already occurred? And if these processes are deeply embedded within unconscious, psychological and neurobiological mechanisms that have evolved over hundreds of thousands of years, is it even possible to defuse and/or rewire them?

The answer is: we don’t have to. What would happen if we used our brain’s ability to mentally simulate an event where, instead of picturing or simulating hurting an individual, we imagined helping them? Researchers examined whether the same mechanisms that underlie processes related to empathy might also work to support the way in which our brain envisions the world, called episodic simulation. Their results showed that not only did the act of imagining helping increase participants’ actual intentions to help others, but also that the more vividly people could imagine a scenario, the more likely they were to help another.

These results have been replicated within the Mindbridge Implicit Bias Project, a series of trainings that capitalizes on the brain’s neuroplasticity in order change an individual’s relationship to bias and discrimination towards social groups over time.

Other research showed concretely the way in which positive episodic simulation coupled with capitalizing on the social brain can result in re-humanization of another group. Held in Israel, the researchers through a series of experiments asked Israeli-Jews to read about members of their group helping Palestinians. They found that Israeli-Jews who became aware about their group helping Palestinians showed greater humanization towards Palestinians.

The challenge for the human rights movement is to counter dehumanization that is seeded by group influence and images of human rights abuses with something different. By modelling the sort of behavior we want to see—kindness, caring and empathy—we can begin to re-humanize vulnerable groups.

If inhumanity can be learned, so can greater humanity. Understanding the brain may help us do just that.

https://www.openglobalrights.org/brain-research-suggests-emphasizing-human-rights-abuses-may-perpetuate-them/

 

 

 

We must find new ways to protect human rights defenders…and to counter the anti-human rights mood

December 12, 2016

Almost 20 years ago the UN adopted the Declaration on Human Rights Defenders, but they face more danger than ever, say Iva Dobichina and James Savage (resp. of the Open Society Foundations and the Fund for Global Human Rights) in a post on 10 December 2016 in the Guardian. “We must find new ways to protect human rights defenders” say the authors in an excellent article so rich and – in my view correct – in its analysis of the current climate that I reproduce it below in full. What is perhaps missing from the piece is a call for more sustained action by the worldwide human rights movement to improve its ‘performance’ in the battle for public opinion. A lot of the regression in the situation of human rights defenders seems to go hand-in-hand with an increase in public support for rights-averse policies (“Around the globe, a tectonic shift towards autocratic and semi-authoritarian rule by law, and the pernicious influence of corporate, criminal and fundamentalist non-state actors, has put human rights activists on the defensive and let rights violators go on the offence” state the authors correctly). To counter this we have to come up with equally convincing use of the modern media, especially through professional-level visualisation and ideas for campaigns that can broaden and galvanize the human rights movement. Read the rest of this entry »

The Atlantic Council and the Human Rights Foundation at loggerheads over Gabon, Bahrain, Kazakhstan and Eritrea

October 27, 2016

Having reported last month on the Atlantic Council‘s questionable idea of giving an award to Gabon’s leader [https://thoolen.wordGabon’s leaderpress.com/2016/09/20/how-awards-can-get-it-wrong-four-controversial-decisions-in-one-week/], I would be amiss in not referring the big spat that this has developed into between Thor Halvorssen of the Human Rights Foundation and Frederick Kempe of the Atlantic Council. In opinion page in The Hill of 26 October does not mince words. The final paragraph sets the tone: “It’s fair to wonder how Kempe and his staff can look at themselves in the mirror every morning when they spend their days defending dictators like Eritrea’s Afwerki, Gabon’s Bongo, and Kazakhstan’s Nazarbayev. The donations might be juicy, but at some point, Kempe’s colleagues and prestigious board members must stop and realize that they are taking the side of tyrants, betraying the very ideals they set out to promote in the first place.” Some of the juicy excerpts:

Read the rest of this entry »

Human rights defenders in Russia should be proud to be ‘Foreign Agents’

November 22, 2013

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This blog has on several occasions made mention of the dangerous developments in Russia where the ‘foreign agents’ law is being used to delegitimize human rights defenders. Front Line just came with an update showing that the legal aspect of this issue (is the law legally permissible under the Russian Constitution or the European Convention Human Rights?) is coming under scrutiny. On 18 November 2013, the Zamoskvoretsky District Court in Moscow heard the cases of 3 NGOs – Human Rights Centre ‘Memorial’, GOLOS, and the Public Verdict Foundation – which challenge the ‘Foreign Agents’ law. Following the presentation of their arguments, the court accepted their request to postpone the hearings until 4 February 2014. Significant, as it was taken in order to await for the rulings of the European Court on Human Rights (ECtHR) or the Russian Constitutional Court, whichever comes first:

  • On 6 February 2013, eleven Russian NGOs lodged a complaint with the ECtHR alleging that the ‘Foreign Agents’ law violates four articles of the European Convention on Human Rights, namely Article 10 (Freedom of Expression), Article 11 (Freedom of Association and Assembly), Article 14 (Prohibition of Discrimination), and Article 18 (Limitations on Rights).
  •  On 13 August 2013, Kostroma Centre for Civic Initiatives Support lodged a complaint with the Russian Constitutional Court arguing that the ‘Foreign Agent’ law violates five articles of the Russian Constitution, namely Article 19 (Equality before the law), Article 29 (Freedom of ideas and speech), Article 30 (Right of Association), Article 32 (Right to participate in managing state affairs), and Article 51 (right not to give incriminating evidence against oneself).
  •  On 30 August 2013, the Russian Human Rights Ombudsman, Vladimir Lukin, also lodged a complaint with the Constitutional Court against certain provisions of the ‘Foreign Agents’ law. In particular, the Ombudsman argued that the definition of terms ‘foreign agent’ and ‘political activities’, as provided by the law, are politically and legally incorrect.

Still, one wonders whether the battle should not be fought also in the public domain as the ‘foreign agent campaign’ by the authorities is clearly not about financial control (there is enough of that already to satisfy any suspicious prosecutor) or political control (in which case registration as simple lobbyist would suffice) but about  ‘framing’ the human rights defenders as traitors, unpatriotic people. The requirement to identify oneself as foreign agent on every paper or poster is a clear indication of what the Government wants to achieve. This kind of action by governments (not just Russia) is a deliberate (mis)information effort that should be fought in the same arena of public perception. Admittedly far from easy and costly but there are things that COULD be done, I think:

  • bumper stickers and T-shirts with “I am a foreign agent” (in Russian of course, but supporters abroad could have it in English)
  • well-known Russian celebrities could make statements such as:  “IF …is a foreign agent ,in that case I am also one!”
  • production of video clips that poke fun at the idea, etc

As a concrete example: on 21 November 2013, a year after the law came into effect, Amnesty International Norway, LLH (the Norwegian LGBT Organisation) and the Norwegian Helsinki Committee called themselves for one day foreign agents in solidarity with Russian organisations who struggle to keep their work going (see also in Norwegian: http://www.amnesty.no/agent). Of course, people on the ground know best what will work, but I think some form of ‘counter-defamation’ should be tried. It would benefit Russia and could de-motivate the authorities in other countries watching what happens in Russia.