Posts Tagged ‘Lionel Messi’

Ronaldo vs Messi in sports washing: 1 – 0

May 16, 2022
Lionel Messi. Editorial credit: Asatur Yesayants / Shutterstock.com

In January 2021 I happily reported that Ronaldo rejected an offer of reportedly €6m per year to feature in commercial campaigns and visit the country. I added that Lionel Messi also received an offer from Saudi Arabia, but like his great rival didn’t accept.

According to 5Pillars (RMS) this turned out to be premature. The Argentina and Paris Saint Germain football superstar Lionel Messi was unveiled as the new tourism ambassador for Saudi Arabia. Messi visited Jeddah’s historic area on Tuesday to showcase the country’s ambitions to boost its tourism industry. Messi landed in the Kingdom on 9 May, Monday night and was welcomed by Tourism Minister Ahmed Al-Khateeb.

I am happy to welcome Lionel,” said Al Khateeb. “We are delighted to have him explore the treasure of the Red Sea, the Jeddah station and our ancient history. This is not his first visit to the Kingdom and it will not be his last.” He was then hosted and accompanied by Princess Haifa Al-Saud, assistant minister of tourism….

The player himself posted an image of himself in Saudi Arabia on Instagram. “Discovering the Red Sea in Saudi. #VisitSaudi” wrote Messi.

But Amnesty International said: “Saudi Arabia’s General Entertainment Authority may well have plans to attempt to rebrand the Kingdom’s reputation, but we should not forget the cruelty that continues in the country.

Saudi Arabia is currently jailing and torturing dissidents and human rights defenders, is heavily involved in the indiscriminate bombing of hospitals and homes in Yemen, and the spectre of Jamal Khashoggi’s gruesome murder hangs over the entire Saudi government.

Countries like Saudi Arabia are well aware of the ‘sport swashing’ value of hosting major international entertainment and sporting events.” For some of my earlier posts on sports washing, see: https://humanrightsdefenders.blog/tag/sports-washing/

Celebrity endorsements and the Dubai Expo: on the one hand and the other

October 26, 2019
Why will.i.am and Mariah Carey should say 'no' to Dubai Expo 

Serial sinner, Mariah Carey [see e.g.: https://humanrightsdefenders.blog/2019/07/10/nicki-minaj-did-the-right-thing-and-cancelled-her-performance-in-saudi-arabia/] performed this week at the one-year countdown to Dubai Expo 2020.  Lyndon Peters argues that celebrities, businesses and governments still have time to take a stand against UAE’s human rights record, and pull their support from Dubai Expo 2020.

Sheikh Khalifa bin Zayed Al Nahyan proclaimed 2019 as the ‘Year of Tolerance’, but for many it has been the Year of Intolerance. So far this year, the situation for human rights defenders and political prisoners in the UAE has deteriorated. Over 135 human rights organisations issued a joint call last week for the release of human rights defender Ahmed Mansoor in solitary confinement at Al-Sadr prison, Abu Dhabi [https://humanrightsdefenders.blog/2019/10/01/ahmed-mansoor-goes-on-second-hunger-strike-after-severe-prison-beating/ ].

Nevertheless it seems “The World’s Greatest Show” will go on and with the help of Mariah Carey, will.i.am and Lionel Messi; Dubai Expo 2020 is not short of celebrity endorsements!

That the issue of celebrity endorsements is not an easy is clear [see also: https://humanrightsdefenders.blog/2019/07/11/star-power-and-human-rights-food-for-thought-by-kate-allen/] is clear considering that:
The rapper will.i.am provides the voiceover on an Expo 2020 promotional video in which he reels off a series of great accomplishments in the history of human civilisation. On the other hand, in 2007 ‘will.i.am’, as part of the Black Eyed Peas, recorded a song for a charity album called Instant Karma: The Amnesty International Campaign to Save Darfur. Darfuris suffered massacres at the hands of Janjaweed militias. Rebranded as the RSF, former Janjaweed militias, are now a key ally of the UAE within Sudan itself, and have fought as mercenaries for the UAE and Saudi Arabia in Yemen and Libya.

– Meanwhile Lionel Messi is “Proud to be an Expo 2020 Dubai ambassador” and he features in a promotional video for the event. Still, in 2016 he donated $72,000 to the NGO Medicins Sans Frontieres (MSF). MSF have provided medical services in various parts of Yemen during the ongoing conflict, and their hospitals have been hit by the airstrikes of the Saudi coalition of which the UAE is a member.That Lionel Messi and will.i.am would promote an event on behalf of the UAE government is unfathomable, especially considering their previous support for Medecins Sans Frontieres and Amnesty International respectively, states Peters.

….

With one year until Dubai Expo 2020, there is still time for trade delegations to reconsider their attendance and for businesses to consider their human rights policies. There is also time for the UAE to stop violating the rights of their own citizens, enforce protections for migrant workers and cease the harmful interventions in Yemen, Libya and Sudan.

https://www.alaraby.co.uk/english/comment/2019/10/24/will-i-am-mariah-carey-should-say-no-to-dubai-expo