Celebrity endorsements and the Dubai Expo: on the one hand and the other

October 26, 2019

Why will.i.am and Mariah Carey should say 'no' to Dubai Expo 

Serial sinner, Mariah Carey [see e.g.: https://humanrightsdefenders.blog/2019/07/10/nicki-minaj-did-the-right-thing-and-cancelled-her-performance-in-saudi-arabia/] performed this week at the one-year countdown to Dubai Expo 2020.  Lyndon Peters argues that celebrities, businesses and governments still have time to take a stand against UAE’s human rights record, and pull their support from Dubai Expo 2020.

Sheikh Khalifa bin Zayed Al Nahyan proclaimed 2019 as the ‘Year of Tolerance’, but for many it has been the Year of Intolerance. So far this year, the situation for human rights defenders and political prisoners in the UAE has deteriorated. Over 135 human rights organisations issued a joint call last week for the release of human rights defender Ahmed Mansoor in solitary confinement at Al-Sadr prison, Abu Dhabi [https://humanrightsdefenders.blog/2019/10/01/ahmed-mansoor-goes-on-second-hunger-strike-after-severe-prison-beating/ ].

Nevertheless it seems “The World’s Greatest Show” will go on and with the help of Mariah Carey, will.i.am and Lionel Messi; Dubai Expo 2020 is not short of celebrity endorsements!

That the issue of celebrity endorsements is not an easy is clear [see also: https://humanrightsdefenders.blog/2019/07/11/star-power-and-human-rights-food-for-thought-by-kate-allen/] is clear considering that:
The rapper will.i.am provides the voiceover on an Expo 2020 promotional video in which he reels off a series of great accomplishments in the history of human civilisation. On the other hand, in 2007 ‘will.i.am’, as part of the Black Eyed Peas, recorded a song for a charity album called Instant Karma: The Amnesty International Campaign to Save Darfur. Darfuris suffered massacres at the hands of Janjaweed militias. Rebranded as the RSF, former Janjaweed militias, are now a key ally of the UAE within Sudan itself, and have fought as mercenaries for the UAE and Saudi Arabia in Yemen and Libya.

– Meanwhile Lionel Messi is “Proud to be an Expo 2020 Dubai ambassador” and he features in a promotional video for the event. Still, in 2016 he donated $72,000 to the NGO Medicins Sans Frontieres (MSF). MSF have provided medical services in various parts of Yemen during the ongoing conflict, and their hospitals have been hit by the airstrikes of the Saudi coalition of which the UAE is a member.That Lionel Messi and will.i.am would promote an event on behalf of the UAE government is unfathomable, especially considering their previous support for Medecins Sans Frontieres and Amnesty International respectively, states Peters.

….

With one year until Dubai Expo 2020, there is still time for trade delegations to reconsider their attendance and for businesses to consider their human rights policies. There is also time for the UAE to stop violating the rights of their own citizens, enforce protections for migrant workers and cease the harmful interventions in Yemen, Libya and Sudan.

https://www.alaraby.co.uk/english/comment/2019/10/24/will-i-am-mariah-carey-should-say-no-to-dubai-expo

2 Responses to “Celebrity endorsements and the Dubai Expo: on the one hand and the other”


  1. […] Jermaine Hoffman in Go Tech Daily of 23 December, 2019 writes “Influencers, models, actors are given the will to promote the MDL beast in Saudi Arabia“. Another piece on the contoversial topic of celebrity endorsements [see e.g. https://humanrightsdefenders.blog/2019/10/26/celebrity-endorsements-and-the-dubai-expo-on-the-one-ha…%5D. […]


  2. […] With the world’s eyes on the Hay Festival Abu Dhabi, we urge the Emirati government to consider using this opportunity to unconditionally release our jailed friends and colleagues, and in the interim, to at least allow prisoners of conscience to receive books and reading materials, to have regular visits with family, to be allowed outside of their isolation cells to visit the canteen or go outside in the sun. In particular, we ask that Ahmed Mansoor be given a bed and a mattress so that he no longer has to sleep on the floor, and that prison officials cease punishing him for public appeals that are made on his behalf. We ask the authorities to improve their prison conditions as a sign of goodwill and respect for people who wish to organize and participate in events in the UAE, such as the Hay Festival Abu Dhabi or the upcoming Expo 2020 Dubai, in the future. By doing so, the UAE would demonstrate that the Hay Festival is an opportunity to back up its promise of tolerance with actions that include the courageous contributors to freedom of expression who live in the country. [see also: https://humanrightsdefenders.blog/2019/10/26/celebrity-endorsements-and-the-dubai-expo-on-the-one-ha…%5D […]


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