In January 2021 I happily reported that Ronaldo rejected an offer of reportedly €6m per year to feature in commercial campaigns and visit the country. I added that Lionel Messi also received an offer from Saudi Arabia, but like his great rival didn’t accept.
According to 5Pillars (RMS) this turned out to be premature. The Argentina and Paris Saint Germain football superstar Lionel Messi was unveiled as the new tourism ambassador for Saudi Arabia. Messi visited Jeddah’s historic area on Tuesday to showcase the country’s ambitions to boost its tourism industry. Messi landed in the Kingdom on 9 May, Monday night and was welcomed by Tourism Minister Ahmed Al-Khateeb.
“I am happy to welcome Lionel,” said Al Khateeb. “We are delighted to have him explore the treasure of the Red Sea, the Jeddah station and our ancient history. This is not his first visit to the Kingdom and it will not be his last.” He was then hosted and accompanied by Princess Haifa Al-Saud, assistant minister of tourism….
The player himself posted an image of himself in Saudi Arabia on Instagram. “Discovering the Red Sea in Saudi. #VisitSaudi” wrote Messi.
But Amnesty International said: “Saudi Arabia’s General Entertainment Authority may well have plans to attempt to rebrand the Kingdom’s reputation, but we should not forget the cruelty that continues in the country.
“Saudi Arabia is currently jailing and torturing dissidents and human rights defenders, is heavily involved in the indiscriminate bombing of hospitals and homes in Yemen, and the spectre of Jamal Khashoggi’s gruesome murder hangs over the entire Saudi government.
“Countries like Saudi Arabia are well aware of the ‘sport swashing’ value of hosting major international entertainment and sporting events.” For some of my earlier posts on sports washing, see: https://humanrightsdefenders.blog/tag/sports-washing/
BUT THEN on 4 January 2023, the Guardian reported that:
Cristiano Ronaldo’s praise for Saudi Arabia – calling his new hosts an “amazing country” – on arrival at his new club Al Nassr has prompted Amnesty International to call on the former Manchester United player to use his celebrity to highlight the kingdom’s “appalling” human rights record. The 37-year-old arrived in Saudi Arabia on Tuesday after signing a deal reportedly worth £177m a year until 2025, making him the highest-paid footballer in history.
Ronaldo said: “I had many opportunities … many clubs tried to sign me but I gave my word to this club to develop not only the football but other parts of this amazing country. I want to give a different vision of this club and country. This is why I took this opportunity.”Cristiano Ronaldo receives rapturous welcome from Al Nassr fans – video
Amnesty’s Middle East researcher Dana Ahmed said: “Cristiano Ronaldo shouldn’t allow his fame and celebrity status to become a tool of Saudi sportswashing – he should use his time at Al Nassr to speak out about the myriad human rights issues in the country.”
Hans Thoolen on Human Rights Defenders and their awards 
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