In 2012 – in the run up to the London Olympics – the Playfair 2012 Campaign (supported by War on Want and others) highlighted the appalling experiences of workers making Adidas official Olympic and Team GB goods in China, Sri Lanka and the Philippines. “Around the world 775,000 workers, mainly women, in 1,200 factories across 65 countries make Adidas products. Almost all of the jobs are outsourced to factories in poorer countries, yet through Adidas’ buying practices the company has enormous influence over their working conditions, and ultimately their lives. In the run up the London 2012 Olympics research has exposed the harsh reality of life for these workers.” The campaign demanded Adidas to end worker exploitation. playfair2012.org
In a report of 11 March 2015 on Labor Rights Abuses in Cambodia’s Garment Industry Human Rights Watch noted that brands can do more and said “For example, Adidas wrote to Human Rights Watch that it first started privately disclosing its supplier list to academics and nongovernmental organizations (NGOs) in 2001 and moved to a public disclosure system in 2007.”
In an article in Open Democracy of 17 June 2015 Mauricio Lazala and Joe Bardwell under the title: “What human rights?” Why some companies speak out while others don’t.” state that: “More recently, civil society has called on FIFA sponsors to respond to human rights concerns at construction sites for the Qatar 2022 World Cup. So far, Adidas, Coca-Cola and Visa have issued statements supporting workers’ rights in the country”
In an article published on 16 November 2015, ISHR Director Phil Lynch explored the role, responsibility and interest of business when it comes to supporting human rights defenders and protecting civil society space. He mentions Adidas in the following context: The fourth and final category of actions, perhaps the most important but also the least common, involves business actively advocating and seeking remedy for human rights defenders and against laws and policies which restrict them. Such action could be private, as I understand to be the predominant approach of Adidas. It could also be public, such as the open letters and press statements issued by Tiffany & Co and others for the release of Angolan defender and journalist Rafael Marques
On 31 December 2015, the Business and Human Rights Resource Centre listed in its “KnowTheChain” (a ranking of 20 apparel and footwear companies on efforts to address forced labour in the supply chain) Germany-based Adidas as number one out of 20.
On 21 June 2016 Adidas published its policy on HRDs: “The Adidas Group and Human Rights Defenders“. As there is such a dearth of corporate policies specifically on human rights defenders, here follows the key part in quote:
The threats faced by human rights defenders come in many forms – physical, psychological, economic, and social – and involve the interaction of many factors (poor governance, the absence of the rule of law, intolerance, tensions over development issues, etc.) and can be triggered by different actors, both private and State.
In his report to the General Assembly in 2015, the UN Special Rapporteur on the situation of human rights defenders recommended that both States and businesses should play an active role in supporting and promoting the role of HRDs working in their sectors. This should include, for example, speaking out when human right defenders are targeted for their corporate accountability work. Businesses must also cease and abstain from supporting any actions, directly or indirectly, which impinge upon defenders’ rights to freedom of expression, association and assembly.
The adidas Group has a longstanding policy of non-interference with the activities of human rights defenders, including those who actively campaign on issues that may be linked to our business operations. We expect our business partners to follow the same policy; they should not inhibit the lawful actions of a human rights defender or restrict their freedom of expression, freedom of association, or right to peaceful assembly.
We value the input and views of all stakeholders and we are willing, and open, to engage on any issue, be this related to our own operations or our supply chain. Often, our engagement with human rights defenders is constructive, especially where we identify areas of shared concern. For example, with respect to transparency and fair play in sports, or environmental sustainability, or the protection of worker rights in our global supply chain. In these instances, we may actively support the work of the HRD and derive shared value from our joint endeavours in, say, improving working conditions, safety, or the environment.