The aim of the competition is to promote the Universal Declaration of Human Rights and to raise awareness among young people about human rights in the digital age, opportunities that the internet and social media offer to defenders of human rights, to give youth the opportunity to tackle this topic from a creative point of view and to promote successes for human rights defenders.  All entries will be posted on the UN Armenia YouTube Channel and the general public will be invited to vote to select the best film. The best films will be screened on Human Rights Day in Yerevan in December 2012. The award ceremony in Armenia will be broadcast live, connecting youth from different countries, who will be able to talk to each other via the internet, promoting international dialogue, building tolerance and sharing their experiences in promotion of human rights.