On 20 May 2026 , Maja Romano wrote a long piece “Better not bigger: Digital services alternatives across our network“.
A recent article in The Guardian highlighted the growing public interest in moving away from dominant corporate platforms such as Amazon, Google, Meta, Apple and X to more rights-respecting and sustainable alternatives, mentioning APC member GreenNet as one example of an ethical internet service provider. The article reflects an increasingly common concern: dependence on a concentrated number of big tech companies leaves communities vulnerable to surveillance, control, political interference and environmental harm. Yet much of the debate in the Global North still frames the issue primarily through market competition, for example, how Europe can reduce dependence on American technology giants by supporting European companies instead.
For many members and partners in the APC network, the challenge runs much deeper than replacing one corporate provider with another and is not as simple as assessing whether technology is headquartered in the United States, Europe or elsewhere, nor is it simply a matter of creating alternatives for individual personal choices. It is about who controls digital infrastructure and services, whose interests it serves, and whether communities have meaningful power and agency over the technologies they use. It means fostering an environment that encourages the development of diverse technologies, grounded in lived experiences, which can reinforce rights rather than undermine them.
Across APC’s network, there are member organisations who have spent years building community-centred and rights-respecting alternatives rooted in social and environmental justice alongside collective care. Their work offers a different vision of the digital future, one where infrastructure is seen not as a profit-driven extractivist commodity, but as a commons. Within this article we connect with several members and APC’s own tech team for their reflections on alternatives to big tech services.
read more on: https://www.apc.org/en/news/better-not-bigger-digital-services-alternatives-across-our-network