Posts Tagged ‘branding’

Africa’s DefendDefenders new website

August 30, 2017

In 2015, the East and Horn of Africa Human Rights Defenders Project (then still abbreviated EHAHRDP) celebrated its ten-year anniversary and decided it was time to give the organisation a new, fresh face under its new name: DefendDefenders. In February, after a year of consultations, it presented its new logo and rebranded image during the third general assembly of the East and Horn of Africa Human Rights Defenders Network. Today, it launched its new website at https://www.defenddefenders.org as the final step. 

On DefendDefenders’ new website, it is easier to find information and stay up to date on its work. HRDs will be able to contact them more quickly in case of emergencies and to access essential resources they can use to improve their safety. The website itself was developed with the specific requirements of the East and Horn of Africa in mind, and is designed to work with low bandwidth Internet or on mobile devices.

Every element of DefendDefenders’ new brand represents the changes over the years, without losing sight where it came from: from prominent features in the logo, such as the shield which remains the core of its identity, to a font inspired by anti-apartheid activist Stephen Biko.
For earlier posts on DefendDefenders: https://humanrightsdefenders.blog/tag/defenddefenders/

Source: DefendDefenders | East and Horn of Africa Human Rights Defenders Project